Business sectors within the region
Financial & Business Services
Food & Drink
- International support
- Business Growth
- Financial support
- World wide offices
- Starting up
About the region
- Our towna nd cities
- Living here
- Economic climate
- Business Locations
The digital gaming industry is getting a lot of attention, but not because of their newest titles and record breaking sales. Analysts and investors are rethinking the industry and the use of gaming technology for non-entertainment purposes. A new industry sector ‘Serious Games’ is emerging. .
Serious Gaming leverages traditional gaming technology for use in non-gaming forums. The technology is being utilized in corporate training, education, healthcare, medical training, simulation, advertising, and in a number of military and defence applications.
The British Midlands, located just 1 hour north of London, is at the forefront of the Serious Gaming industry. The region has a long history in traditional gaming and is now producing some of the top Serious Gaming applications.
The Midlands is home to over 25% of the United Kingdom’s gaming industry, including globally known names such as PIXELearning, Blitz Games, Rebellion Derby, Free Radical Design, Circle Studio, Nu Generation Games, and Codemasters - Europe’s largest independent games publisher.
Game developers are now realising the potential of serious gaming. TruSim, the Serious Games division of Blitz Games has produced Trauma Trainer, a serious gaming application that has both medical and military applications. Many more companies are following suit and forming Serious Games Development Teams to capitalise on the growing financial potential of the industry. Analysts predict that up to 40% of US companies will adopt serious gaming technology into their training efforts by 2008.
“The British Midlands has a critical mass of game developers and a very successful gaming industry,” said Vern Sebby, President and CEO of The British Midlands Development Corporation, “Gaming is big business, but all indicators point to the fact that Serious Gaming will represent a larger market than traditional gaming.”
Another factor contributing to the success of the Serious Gaming industry in The British Midlands is the work coming out of the University of Birmingham. Professor Robert Stone, Director, Human Interface Technologies and Chair of Interactive Multimedia Systems at the University of Birmingham, is working on a number of Serious Gaming programs and applications for the UK military and for other stakeholders.
Some of the programs Professor Stone and his team are developing include:
- An Interactive Trauma Trainer
-Post-Traumatic Stress Reaction Therapy Support Tool
-Explosive Ordnance Search and Disposal Planning Support Tool
-Unmanned Land/Air Vehicle Demonstrators
-Submarine Spatial Awareness Training
The market potential for Serious Games is immense and demand for the various applications is on the rise. To put it in perspective, the global leisure gaming software industry was worth over $23 billion in 2006. The potential for a market catering to corporate, military, and healthcare industries will far exceed the demand for leisure products.
The British Midlands is the top business environment for Serious Gaming in Europe. Supported by gaming curriculum in 5 regional universities, including the Serious Games Institute at Coventry University, and over 160 gaming companies, The Midlands has the infrastructure for companies pursuing growth and success in the gaming industry.
To find out more about how the serious games opportunities in the British Midlands could benefit your company please contact Robbie Beak on +44(0)121 503 3322 or email email@example.com